The Salesforce Certified Marketing Cloud Consultant certification is intended for candidates who are able to set up and apply the Salesforce Marketing Cloud email app tools, offer solutions to carry out strategic and tactical email campaigns. Candidates should have a solid knowledge of Salesforce apps, configure and operate Salesforce, cooperate with stakeholders to determine requirements. To gain this designation, you should take the Salesforce Certified Marketing Cloud Consultant exam.
To know more, individuals planning to opt for this certification should have at least 6 months of practical experience, or work as a Salesforce Marketing Cloud Solutions Architect and complete a minimum of five projects using your practical skills or have similar competence in dealing with Marketing Cloud. You also should pass the Salesforce Certified Marketing Cloud Administrator exam. Your knowledge of utilizing such tools as the content system, automation, segmentation, analytics, and tracking in optimizing email campaigns of customers will be beneficial for you.
Certified candidates for the Salesforce Certified Marketing Cloud Consultant accreditation are experienced in configuring Marketing Cloud solutions, possess skills in administering Marketing Cloud, and are able to fix platform issues. Besides, they are proficient in utilizing Marketing Cloud and are competent in performing design best practices, carrying out the deployment of campaigns, fitting the customers’ requirements, and know how to contribute to long-lasting customer success.
The Salesforce Certified Marketing Cloud Consultant exam you are to pass comprises 60 questions plus 5 unscored questions. You will need to complete the given items within 105 minutes and score 67% to succeed in this test. The exam will cost you $200, and if you need to retake it, be ready to pay $100. Since it is a proctored exam, it is delivered onsite at a testing center or you can take in an online proctored environment. No additional resources can be used during this exam.
As for the exam content, it covers such topics as discovery & architecture, integration, account configuration, automation, data management & modeling. Considering the topics tested, you should demonstrate your skills in designing the appropriate solution through using the given requirements, be knowledgeable of how to gather such requirements, and recommend suitable solutions for long-lasting maintenance. In addition, you should perform your knowledge of features, troubleshooting, and viability of Marketing Connect. Your competence in dealing with SAP (Sender Authentication Package), analyzing its impact on a business unit will be assessed. You also should know how to troubleshoot Mobile Studio. Next, you should have skills necessary to provide complex automations through utilizing Automation Studio and Journey Builder. After that, the test will check your skills in differentiating cases when data views, tracking extracts, and standard reports should be used. Finally, you will be given scenarios, in which you will demonstrate your expertise in defining the suitable messaging option, and individualizing the messaging content.
Speaking of the paycheck, the Certified Marketing Cloud Consultants earn on average about $111,590 per year, as stated on the Ziprecruiter website.
