The American company Salesforce is known on the digital market for its CRM system of the same name on the SaaS model. But at the same time, Salesforce is focused on the design and development of cloud-based enterprise software for effective customer relationship management. What’s more, this company also offers support, consulting, and training services to its customers and partners. Therefore, already more than 150 thousand organizations and companies develop their businesses together with Salesforce.
Salesforce was founded in 1999, and today, in addition to its headquarters in San Francisco, it already has numerous offices in 25 countries around the world.
Technology
Salesforce is known for a broad portfolio of actionable solutions in customer service and support, collaboration, marketing automation, and sales automation.
But still, as mentioned above, their key product is the Salesforce Customer 360 platform, which helps sales, commerce, marketing, IT, and service professionals work cohesively, even remotely, to improve customer satisfaction. This unique software helps companies use cloud technology to build strong customer relationships, grow their marketing and sales teams.
Certification Program
Salesforce is also widely known for its comprehensive accreditation program, which not only provides a competitive advantage in the job market, but also allows you to upgrade your skills through training and prepare for roles such as administrator, architect, developer, marketer, sales consultant, and designer. This is what the structure of this program is based on, as there are 6 relevant certification pathways.
Salesforce Administrator track
- Salesforce Certified Administrator designation is for administrators looking to get the most out of Salesforce for their company.
- Salesforce Certified Advanced Administrator designation is for experienced administrators who can use Salesforce advanced features to solve business problems.
- Salesforce Platform App Builder designation is for professionals capable of delivering and deploying custom applications using the Salesforce platform.
- Salesforce Marketing Cloud Administrator designation is for administrators who use Marketing Cloud products to efficiently troubleshoot request configuration and user accounts.
- Salesforce CPQ Specialist designation is for candidates with experience with Salesforce CPQ including the creation and implementation of quote flows.
Salesforce Architect track
- Salesforce Technical Architect designation is for senior-level professionals seeking to transform the business by developing effective technical solutions and trade-offs.
- Salesforce Solution Architect designation is for candidates capable of selecting the right product features and applying multiple cloud implementation methods to seamlessly serve customers.
Among the certification one can gain on this path are the following ones:
- Salesforce Application Architect
- Salesforce B2B Solution Architect
- Salesforce B2C Solution Architect
- Salesforce B2C Commerce Architect
- Salesforce Heroku Architecture Designer
- Salesforce System Architect
- Salesforce Technical Architect
Salesforce Developer track is for professionals wishing to expand software and application skills to extend applications on the Lightning platform using various Salesforce tools.
- Salesforce Platform Developer I
- Salesforce Platform Developer II
- Salesforce Platform App Builder
- Salesforce OmniStudio Developer
- Salesforce Marketing Cloud Developer
- Salesforce JavaScript Developer I
- Salesforce Industries CPQ Developer
- Salesforce B2C Commerce Developer
Salesforce Marketer track is for specialists able to develop effective marketing campaigns for the best communication and interaction with customers.
- Salesforce Pardot Specialist
- Salesforce Pardot Consultant
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Developer
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Administrator
Salesforce Consultant track is for candidates whose daily responsibilities include communicating with stakeholders to help them set up the platform and make the most of it.
- Salesforce Service Cloud Consultant
- Salesforce Sales Cloud Consultant
- Salesforce Pardot Consultant
- Salesforce OmniStudio Consultant
- Salesforce Nonprofit Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce Field Service Consultant
- Salesforce Tableau CRM & Einstein Discovery Consultant
- Salesforce Education Cloud Consultant
- Salesforce Experience Cloud Consultant
Salesforce Designer track and the Salesforce User Experience (UX) Designer designation for candidates interested in designing human-centered experiences through the Salesforce Platform.